The paradigm shift in the way that consumers search for and choose products and services is have a direct effect on your business, whether you are a local small business or serve customers across the country or the globe.
In the 2014 Local Consumer Review Study, 88% of respondents said they “Trust online customer reviews as much as personal recommendation.”
The importance of this information is even more striking when you consider that as of January 2014, the Pew Research Center Internet Project Survey reported that 87% of adults use the internet.
The Difference Between Flat or Down-Trending Revenue and Dramatic and Sustainable Growth.
Most clients find that the reaching of their marketing goals is so much easier and more cost efficient with digital, they wonder why they didn’t do it sooner. I know why – because they have been busy running their businesses, and most are just not into the DIY-approach. Frankly, it is most often a bad business decision to try to master the complex and ever-changing digital landscape. It is simply too important to your company’s success.
The most crucial digital design, functionality, and services have been around for quite a while, but as with all technology and software, they are continuously evolving. At the very minimum, all businesses should have the following:
- Responsive website design
- Email Marketing
- Search Engine Optimization (SEO) and/or Local SEO
- A Social Media Presence
- Reputation Management
- Contact Management
I specialize in helping companies define marketing goals and create and execute realistic plans to reach them.
I’d love to chat with you about your business, so please feel free to contact me at your earliest convenience.