Landrum School of Performing Arts
Landrum School of Performing Arts, located in Queens, NY, has a long history as a top-notch dance school, consistently winning national, regional and local dance competitions for decades. They’re also famous for their fantastic end-of-year recital.
Annette Vallone, a former student and Rockette, has been the owner and Artistic Director since she was 19 years old. She contacted me in the summer of 2013 with a goal of moving online for the first time with a glam site that would blow the doors off the competition (no small feat in New York City).
We achieved this goal with a sophisticated look that lets the photos, videos, and custom graphics take center stage, and also conveyed the sense of respect and caring for all individuals that radiates through this amazing organization.
In the summer of 2015, Landrum went from just dance to full performing arts with singing and acting lessons. Never one to do things in a small way, Annette built a brand-new 100 seat custom performing arts theatre for acting students to showcase their productions, as well as a professional, sound-proof recording studio for students taking singing lessons. These big changes were broadcast through their blog, Facebook and Instagram pages, and email.
Each summer we update the site with new student photos, competition awards, recital videos, community outreach and studio events. The Landrum family, always a caring and tight-knit group, has been able to extend their love of performing arts through their robust Facebook and Instagram pages; Annette uses these channels to inform families and potential new students about ongoing projects including registration, new classes, and camp programs.
I specialize in helping clients harness the power of the internet to build, expand, and protect their brands:
- Creating beautiful, highly functional websites that prompt engagement and conversion
- Communicating efficiently with customers, clients and fans
- Building segmented email lists and custom social media audiences
- Tracking and understanding the true results of marketing efforts
I’d love to chat with you about your business and the best ways to reach your goals in an affordable and timely fashion. Give me a call at 401-203-5023 or use this form to send me an email.