Callanan Veterinary Group
Callanan Veterinary Group is a family business that was established in 1928 in Boston, MA. Over the years they have grown to 5 locations; four in the Boston-Cambridge area and one in Warwick, RI. Due to the expansion of the organization over the years, each location had its own website and all internet services had separate accounts at various companies.
I began working with the Callanan partners in the fall of 2016 to consolidate all of their websites into one main site. Each location was given a page with main navigation links that provides detailed facility information, as well as a Frequently Asked Questions page and a robust blog to expand on pet care and the services they provide.
We also use a comprehensive custom contact form for visitors to ask specific or general questions, request appointments, and apply for employment; inquiries are automatically routed to the appropriate location to facilitate a quick response. We also create custom forms as needed when specials are offered, such as a free dental exam during Pet Dental Health Month.
After collaborating with the other partners – Neil, John, and Joe Callanan (two brothers and a cousin) we were able to create a beautiful, informative, and highly functional site that conveys their love of animals and the dedication to their patient’s health and well-being.
Content was greatly expanded, professional photography was commissioned, and carefully chosen stock imagery was combined to provide a very user-friendly site with optimized content that has greatly enhanced their local reputation.
In addition to extensive on-site optimization we ensured that each location was properly branded across all digital channels, providing additional trust and authority in search engines.
I specialize in helping clients harness the power of the internet to build, expand, and protect their brands:
- Creating beautiful, highly functional websites that prompt engagement and conversion
- Communicating efficiently with customers, clients and fans
- Building segmented email lists and custom social media audiences
- Tracking and understanding the true results of marketing efforts
I’d love to chat with you about your business and the best ways to reach your goals in an affordable and timely fashion. Give me a call at 401-203-5023 or use this form to send me an email.