The Right Tools and a Strategic Plan
Whether all-in or phased-in, adding digital marketing components requires planning to be successful. There are three questions to start:
What are your goals?
An honest look at your current marketing efforts, in conjunction with where you want your business to be in the short and long term, will set the stage for an intelligent marketing strategy.
Who Are You Targeting?
Understanding where, when, and how to reach new customers or clients is crucial to choosing the right tools and techniques.
How Will Tasks Be Delegated?
Your organizational capacity, budget, industry, and audience demographics will dictate the means of implementing a realistic marketing plan.
Digital Puts Business Owners in Control
Streamlining Key Processes + Detailed Tracking Data
The advantages of digital marketing are clear: integration and automation of repetitive, yet critical tasks, saves time and money; and the tracking of all marketing efforts provides the information we need to determine which campaigns are truly helping you reach goals.
Reaching contacts by email is highly efficient and cost effective; proper list segmentation, frequency, and messaging are crucial to your success.
Get your business in front of consumers who are actively searching for your product or service, and keep your brand out front with remarketing.
Social Media Ads
Local Optimization (SEO)
Controlling your brand online ensures potential customers can find you, and is also an important step to achieving high search engine visibility.
Ratings and Reviews
I specialize in helping clients harness the power of the internet to build, expand, and protect their brands:
- Creating beautiful, highly functional websites that prompt engagement and conversion
- Communicating efficiently with customers, clients and fans
- Building segmented email lists and custom social media audiences
- Tracking and understanding the true results of marketing efforts
I’d love to chat with you about your business and the best ways to reach your goals in an affordable and timely fashion. Give me a call at 401-203-5023 or use this form to send me an email.